Determining the Value of Links from Link Renting

Some rented links provide great value in direct targeted traffic, whereas some other links provide greater value from the effect they have on search relevancy.

Most links are rented on a monthly basis with an option to renew at the end of the month. Some link prices can be as low as a few dollars a month whereas some can cost thousands per month.

There is no singular one-size-fits-all way to directly assume the value of a link. Most effective marketing has risks associated with it, but you can minimize the risks and maximize your return by breaking the value of the link down into its elements:

1. Direct traffic from link renting
2. Viral effect of advertising
3. Effects of link rentals on search relevancy.

1. Direct Traffic from Link Renting:

Link renting can drive significant direct traffic. The first things you need to know are:

* what is the quality level of the traffic?
* how related is this audience to my product?
* how much traffic does the site receive?

What is the Quality Level of the Traffic:

Where does the bulk of their the hidden wiki traffic come from? Someone recently asked about ePilot, the pay per click search engine, at Search Engine Watch forums. Andrew Goodman replied “The first question I would ask myself would be: ‘where does ePilot’s traffic come from?’ Answer isn’t clear? Then it would be no surprise that the so-called traffic doesn’t convert to anything.”

This same concept holds true with any site. If you do not see any quality inbound links that could indicate a problem: or they could get most of their traffic from pay-per-click ads. Whatever the case, if you are going to spend money renting links for traffic, make sure you know where their traffic comes from.…